Who? A startup revolutionising Growth Factors – a molecule that promotes the differentiation and proliferation of the cells used in cell therapy. Problem? After a large first raise they needed a visual identity to match their early success. Solution? A logo tidy up and branding, including: illustration, packaging and web design. As a young, bold and disruptive company they needed a similar brand approach. Strong, bright colours and illustrations challenge the standard use of cold and inaccessible scientific imagery that’s so common in the space.